The Downside of Expanded Participation?
It occurred to me the other day that there is a serious problem with the way audiences and films interact these days. It’s a relatively new problem, one that has grown up with social media, but it has roots in an older aspect of film production, namely the test screening. The idea being that before a general release, a film is shown to select audiences to gauge reactions and tweak the final cut before it is set free into the zeitgeist. There’s logic to it, certainly, but I’ve always been uncomfortable with it because it’s an attempt to anticipate what should be an honest reaction to a work of art. I try to imagine Rembrandt showing a painting to a client halfway or two-thirds finished and, depending on the reaction, going back to change it to conform to some inarticulate quibble on the part of someone who has no idea what should be on the canvas. Art, to a large